Welcome to Let’s Hear It, a podcast about foundation and nonprofit communications (among other things), hosted by non-relatives Eric Brown and Kirk Brown. Let’s Hear It is sponsored through generous contributions from the College Futures Foundation, the Lumina Foundation, the Prebys Foundation, and the Stupski Foundation. On Let’s Hear It, Kirk and Eric speak with leaders in the field about who they are, what makes them tick, and how they think about their work.
Episodes
Monday Apr 15, 2024
Monday Apr 15, 2024
We’ve been doing this show for a while, and every so often the pieces just elegantly slide into place. In thirtyish minutes, Robert Pérez does this for us. Robert is the founder and Chief Exploration Officer of Wonder: Strategies for Good, a network of experts in messaging, storytelling, psychology and public-opinion research that works with foundations, nonprofits, activists, and advocates to advance progressive causes across the country and around the world.
Wonder has an incredibly exciting framework for message and strategy, called Heartwired, which helps communicators understand how to connect people’s emotions, values, beliefs, identity, and experiences to help bring about change from the inside out. It helps us understand how the “downstairs brain,” which is emotional and reactive, relates to the “upstairs brain”, which is thoughtful and empathetic. Instead of telling people what to think, he helps organizations connect with their audiences on a deeper level to make progress on challenging social issues.
It is a truly amazing conversation that helps us better understand the deep connections between strategy, narrative, messaging, and movement building. Enjoy!
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